From germination to rise, xR virtual photography has become a new growth point of the industry
The rise of xR virtual photography is in 2020. At that time, the outbreak of Xinguan epidemic prevented large-scale gathering of people, and there were many restrictions on long-distance travel, which greatly hindered the filming and shooting of films, television and advertisements. Therefore, xR virtual photography technology, which can create an immersive shooting scene and perfectly integrate virtual and reality, has gradually become the “new favorite” of content creators. At present, xR virtual photography business has become an important driving force for the performance growth of many LED display enterprises.
Two ways of upward development
In the process of content creation, xR virtual photography can put performers in the virtual world built by LED display screen in real time, breaking the boundary between reality and virtual. Therefore, xR virtual photography has many advantages, such as WYSIWYG, cost saving, enhancing the reality of performance, and reducing the difficulty of post production. LEDinside, the Optoelectronic Research Office of TrendForce Jibang Consulting, pointed out that by 2021, the global market size of LED display in virtual photography applications has grown to 283 million dollars (136% YoY).
In the future, there are two main directions for the development of xR virtual photography.
First, open up the Chinese market.
An interesting phenomenon is that although the enterprises providing xR virtual photography services and solutions are mainly concentrated in China, the International xR virtual photography market is more mature.
Second, enter the broad sinking market.
XR virtual filming was first developed in the field of film and television shooting, but a single xR virtual studio has the characteristics of high investment cost, long payback period, high requirements for equipment, and few units have the strength to build xR virtual studio. Therefore, for xR virtual photography, the growth rate of the video shooting market will not continue to maintain at a high level, and will mainly show a rational growth trend in the future.
However, as xR virtual filming continues to mature and costs are reduced again, more small and medium-sized LED shooting projects will also “afford” xR virtual filming. In the future, xR virtual filming will be more widely used in variety show, live broadcast, studio, TV series, advertising and other fields, with huge market potential.
Thinking on homeopathy and countercurrent
Lei Jun said that a pig can fly when standing on the wind outlet – this is going with the tide and the enterprise is developing rapidly.
Ma Yun said that when the wind passed, all the people who fell to death were pigs – it was against the current and the enterprise was struggling.
At present, due to the comprehensive impact of the conflict between Russia and Ukraine, inflation and epidemic situation, the overall market demand for LED display products has weakened and is in the “countercurrent”; While display screen manufacturers actively enter high-end markets, including the xR virtual photography market, by working hard to improve products and quality system construction.
Post time: Oct-16-2022
